Apple iPhone 3G users iphone 3g have not installed any new software, most of
Mobile phones have recently been doing research on user behavior is also observed. Among the many smart phones, iphone, power is natural, this is a the user from the 2G era, the era brought to 3G phones. It’s revolutionary is obvious, my observation is that in the end users like to use which application, found a very interesting phenomenon, it was not very accurate sample, almost 78% of users buy iphone since the phone, never installed any new software. Users to use applications, iphone mobile phone comes in addition to a few, and the rest is the purchase of parallel imports store to help him install some applications. I investigated a number of genuine users, the majority did not account, could not handle the software to download and install. For the majority of the users holding iphone, iphone is a cool “mobile phone”, not a good “smart phones.”
Such a phenomenon shows that the following questions:
1. For China, 3G is the popularization and promotion of a complex and lengthy questions, too many things we need to do is not spend a phone that can access 3G networks is to get a 3G era. To enter the 3G era, to make 3G services more users to understand, to understand a variety of interesting applications, to be real with them. This requires a lot of advance work, requires a lot of specific things. At this level, we do very, very inadequate, such a great need for us to find ways to find a breakthrough in establishing teams and mechanisms.
2. Iphone powerful, but its sales mechanism for Chinese enterprises to provide more opportunities. App store model is very valuable, but there are some problems: the user can select a great need for commonly used applications built-in, pay the more difficult, some applications do not fit the needs of Chinese users. Others the question of Chinese business opportunities. In fact, the future of our mobile phones, not only do better in the hardware, and application integration needs, especially in the initial entry for the 3G era, built-in mobile phone software, consumers like to help people the first time, zero-cost access to 3G services, feel the benefits of 3G services, which is an important issue, but also a valuable starting point.
3. We are not using 3G mobile phones have a browser, allowing users on the Internet even, but rather to develop a user needs to have the characteristics of business, this world is different, precision, customization, localization, personalization business is the future, this requires a more enterprises to join in the industrial chain plays a role in this level, it is still very lacking. Of course, shows a lot of market space.