apple store roosevelt fieldVideo iPod
Video iPod
Date :2009-11-05The trend that the Apple company set for their packages is redefined with every new appearance of aproduct.Actually, the permanent search in finding the right package and aesthetics and adapting the box to both the product and the customers `needs is focused on discovering amore compact way of packaging and, at the same time, with an expressive, yet subtle artistic touch.Due to the characteristics of the product, the packaging of the video iPod tries to be both practical and aesthetic, in order to symbolize somehow the visual characteristics and quality of the new product.
The original package of the iPod was a6 “cube box.The box was supposed to be removed out of the sleeve, after which, it was unfolded as aflower.The first iPod package reflected the image that the company was trying to promote: exuberant style , expressive elements, brisk and intense colors and sounds.After the appearance of the next types of iPods, this image of the product changed into amore mature one, an image which was expressed through the campaigns, the package and the general design of the product .
The main color of the iPod video is plain black, which is rather risky, yet original, considering the fact that the main aspect that the device has is the video, meaning colors, motion and diversion.Still, there are various silver accents on the box, which represent the Apple logo and text.Still, the color of the box fits with the colors of the actual iPods: black and white, just like the iPod nano.By choosing these colors and this style of packaging, Apple wanted to create amore sophisticated and stylish look of the new product; together with this, the ads for the product changed to amore series and mature tone.
The shape of the box differs, as well, from the first flower-like box of the first generation of iPods: this iPod `s video box is rather flat and square, more stylish and more serious looking.Actually, this box works as asleeve , as well, with one open end, similar to aDVD box set, but it also contains another inner box, which is very well fixed inside.The inner box opens in 2distinctive parts: one part contains the iPod device and the other contains amonolith.
The package lacks amanual guide (still, it has asmall Quick Start Guide); instead, it has aCD which contains all the needed usage instructions of the iPod video.Besides these, the box contains arelevant and think copyright statement and aprotective sleeve for the actual iPod.The CD which contains the instructions displays an appropriate PDF file that suits any computer, using the languages English, French, German, Japanese and Chinese.Another inside package contains an USB adapter cable and the ear buds; this type of iPod has even smaller ear buds, which need to be protected while opening the box.
The new product iPod video has, besides various improvements in the technical department (among which, the video feature is the most relevant one), another package, another image and way of presentation.The new package manages to remain practical, yet it becomes safer . Besides these, the new package offers amore sophisticated and elitist image of the product, concentrating on refined touches and neutral co
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